Please use this identifier to cite or link to this item: http://er.knutd.com.ua/handle/123456789/1178
Title: THE TOOLS OF COMMUNICATION ACTIVITY OF HIGHER EDUCATIONAL INSTITUTIONS OF UKRAINE
Other Titles: Інструменти комунікаційної діяльності вищих навчальних закладів України
Authors: Krakhmalyova, N.
Keywords: european education cooperation
educational services market
higher education institutions of Ukraine
communication tools
consumers of educational services
international education exhibitions
university logo
public relations
Issue Date: 2015
Citation: Krakhmalyova N. THE TOOLS OF COMMUNICATION ACTIVITY OF HIGHER EDUCATIONAL INSTITUTIONS OF UKRAINE / N. Krakhmalyova // Менеджмент зб. наук. пр. — 2015. — Вип. 22. — С. 9—18.
Abstract: The article studies the nature of communication, which is a systemic phenomenon and possesses the element base. There has been analyzed their impact on the successful functioning of universities, studied university trend of communication activities in Ukraine. There has been defined the assignments of university communication activities, considered a rational set of higher education institution communications as a single functional direction where all the tools of communication are coordinated. That will most effectively bring the information to the target audience.
URI: http://er.knutd.com.ua/handle/123456789/1178
Appears in Collections:Кафедра підприємництва та бізнесу (ПБ)
Наукові публікації (статті)

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