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https://er.knutd.edu.ua/handle/123456789/17691
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Yevseitseva, Olena | - |
dc.contributor.author | Kolesnyk, B. | - |
dc.date.accessioned | 2021-05-25T12:29:17Z | - |
dc.date.available | 2021-05-25T12:29:17Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Yevseitseva O. Diagnosis of the problems of segmentation and relationships development of the cellular service and Internet communications market in Ukraine / O. Yevseitseva, B. Kolesnyk // Evropský časopis ekonomiky a managementu. – 2020. – Svazek 6, 2 vydání. – P. 67-74. | uk |
dc.identifier.issn | 2533-4794 (Print) | uk |
dc.identifier.issn | 2533-4808 (Online) | uk |
dc.identifier.uri | https://er.knutd.edu.ua/handle/123456789/17691 | - |
dc.description.abstract | The subject of the study is the analysis of the marketing strategy of large and medium-sized companies in Ukraine and worldwide which operate in the telecommunications sector. The purpose of the study is to review and provide characteristics of the telecommunications industry in Ukraine. This paper defines the place and role of marketing segmentation in mobile communications and the Internet market. The characteristics of the mobile communications market in Ukraine are compiled and examples of structural market transformations worldwide are analyzed. The measures for the restructuring of the market are proposed. The results of the study lead to the following conclusions: a set of strategies for the effective development of market segmentation which can be applied in Ukraine is highlighted; possible measures for structural adjustment of the market are proposed. | uk |
dc.language.iso | en | uk |
dc.subject | segmentation | uk |
dc.subject | mobile communications market | uk |
dc.subject | mass marketing | uk |
dc.subject | mobile virtual network operator | uk |
dc.subject | diffusion of innovations | uk |
dc.subject | oligopolistic market | uk |
dc.title | Diagnosis of the problems of segmentation and relationships development of the cellular service and Internet communications market in Ukraine | uk |
dc.type | Article | uk |
local.subject.section | Економіка, фінанси, менеджмент | uk |
local.source | Evropský časopis ekonomiky a managementu | uk |
local.source | European Journal of Economics and Management | uk |
local.subject.faculty | Факультет економіки та бізнесу | uk |
local.identifier.source | Зарубіжні видання | uk |
local.subject.department | Кафедра маркетингу та комунікаційного дизайну | uk |
local.identifier.doi | 10.46340/eujem.2020.6.2.8 | uk |
local.subject.method | 0 | uk |
Располагается в коллекциях: | Наукові публікації (статті) Кафедра маркетингу та комунікаційного дизайну (МКД) |
Файлы этого ресурса:
Файл | Описание | Размер | Формат | |
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20210520_302.pdf | 386,72 kB | Adobe PDF | Просмотреть/Открыть |
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