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Електронний архів КНУТД
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Загальноуніверситетські колекції
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Results 1-7 of 7 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2016
Planning of educational services in universities in the contex of branding concept
Plysenko, G.
;
Vitryak, T.
2016
Methodical approach to the definition of HoReCa brand efficiency
Nifatova, O.
2020
Management of brands’ portfolio positioning of domestic enterprises
Dudko, P.
2020
International branding as a tool of integrated business structures development in Ukraine
Shcherbak, V.
;
Sviatetska, I.
2020
University rebranding as an effective tool of competition
Scherbak, V.
;
Shevchenko, O.
2020
Application of competitive marketing strategies in brand management
Liang, Rui
;
Prokopenko, K.
;
Vovchok, S.
2020
90 years – historical formation of brand capital of Kyiv National University of Technologies and Design (KNUTD)
Gryshchenko, Ivan
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Author
1
Dudko, P.
1
Gryshchenko, Ivan
1
Liang, Rui
1
Nifatova, O.
1
Plysenko, G.
1
Prokopenko, K.
1
Scherbak, V.
1
Shcherbak, V.
1
Shevchenko, O.
1
Sviatetska, I.
.
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Subject
1
brand management
1
brand-code
1
brand-platform
1
branding
1
competitive potential
1
economic and mathematical modeling
1
education market
1
higher education
1
HoReCa
1
image
.
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Date issued
5
2020
2
2016